1413: Explode Your Conversion Rates Using Automated CRM Software. With Guest Jeremiah Sarkett of Keap (Infusionsoft). Episode #52

OC Talk Radio

What are the costs for setting up a CRM system? How long does it take for a CRM to start producing an ROI? After helping more than 3,000 small businesses automate and grow using CRM Software, Jeremiah Sarkett, Partner Manager at Keap (formerly Infusionsoft), shares what he learned. Jeremiah’s LinkedIn - https://www.linkedin.com/in/jeremiahsharkmsm/ Jeremiah’s Email - [e-mail] Topics Discussed: Introduction – 0:01 How does CRM software help businesses? – 1:32 How Infusionsoft is helping farmers in Vietnam – 4:46 Once a lead comes into a company, how does a CRM help to improve conversions? – 7:21 How you can use CRM systems such as Keap to develop “if/then” automation flows for your email lists – 8:51 Alex’s personal experience with Infusionsoft, both through a mutual friend’s physiotherapy stores and his own business – 11:26 Infusionsoft’s story and the reasons behind the rebrand – 15:31 Why Infusionsoft is now called Keap – 20:02 Why Keap should reduce the initial time investment traditionally associated with CRM applications – 21:26 How long does it take for a business to get a CRM system truly “dialed in”? – 25:51 How much time should a business owner invest into CRM activities on a daily basis? – 27:25 How can you get started with either Infusionsoft or Keap? How much does it cost? – 31:41 Why CRM systems aren’t limited to automating sales – 38:11 Where can people go to learn more about Keap (including Jeremiah’s contact details) – 41:22