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639: The Power of Storytelling in B2B Marketing

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Manage episode 202338296 series 2159080
Content provided by OC Talk Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OC Talk Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us live Thurs. 1/18/18 11:30 am PT (12:30 MT, 1:30 CT, 2:30 ET) when we are joined by Lauren Patrick, Storyteller at Terminus. Check back here no later than 1/23 for the on-demand recording or find the recording and transcription on the Heinz Marketing Blog on Mon. 1/29/18. Listen in when we'll discuss The Power of Storytelling in B2B Marketing and: - How in 2018, marketing and sales truly need to form #OneTeam for account-based marketing (ABM) - How and why the white-hot growth at Terminus is thanks to a #OneTeam mindset, with everyone at Terminus being focused on ABM and customer success Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. She was employee #12 at Terminus, the leader of the account-based marketing (ABM) movement, and joined the company in 2015 right after they raised their seed round. Today, the company has more than 120 employees, 400 customers, and rapidly growing. Lauren is a graduate of the University of Georgia's Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA's newspaper, The Red & Black. Before coming into the digital world, she worked for print publications Gwinnett Daily Post, Jezebel Magazine, AutoTrader.com, plus managing the Services category for RaceTrac Convenience Stores.

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2925 episodes

Artwork
iconShare
 
Manage episode 202338296 series 2159080
Content provided by OC Talk Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by OC Talk Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Join us live Thurs. 1/18/18 11:30 am PT (12:30 MT, 1:30 CT, 2:30 ET) when we are joined by Lauren Patrick, Storyteller at Terminus. Check back here no later than 1/23 for the on-demand recording or find the recording and transcription on the Heinz Marketing Blog on Mon. 1/29/18. Listen in when we'll discuss The Power of Storytelling in B2B Marketing and: - How in 2018, marketing and sales truly need to form #OneTeam for account-based marketing (ABM) - How and why the white-hot growth at Terminus is thanks to a #OneTeam mindset, with everyone at Terminus being focused on ABM and customer success Lauren Patrick is the Storyteller at Terminus, and Editor at PrettySouthern.com. She was employee #12 at Terminus, the leader of the account-based marketing (ABM) movement, and joined the company in 2015 right after they raised their seed round. Today, the company has more than 120 employees, 400 customers, and rapidly growing. Lauren is a graduate of the University of Georgia's Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA's newspaper, The Red & Black. Before coming into the digital world, she worked for print publications Gwinnett Daily Post, Jezebel Magazine, AutoTrader.com, plus managing the Services category for RaceTrac Convenience Stores.

  continue reading

2925 episodes

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