Weekly Digital Marketing Update 10/16 | Hulu Ad Price Auctions, Mastercard and Visa Ditch FB Libra, and Instagram Throwbacks
Manage episode 244510570 series 2446310
Matt is out of the studio this week so co-host Joe is joined by producer Kyle for a rapid fire news episode. Strap in and enjoy!
Hulu experiments with price auctions for the first time on their popular content. More bids, more money.
Visa, Mastercard and other financial players ditch Facebook's Libra coin. Facebook can't seem to catch a break. We discuss why they left.
Instagram introduces new throwback feature on stories in effort to boost user generated content. Hint hint... get ready for more ads.
Vox Media now has 200 podcasts on their network, up from 75 at the beginning of this year. Their network is growing and ad buyers are streaming in.
Activision/Blizzard in the hot seat after suspending Hearthstone player for voicing support towards Hong Kong. What would you do if China was a critical market?
Elizabeth Warren, a critic of Facebook, uses FB ads to test the validity of their ad policy. In doing so, pokes at Mark Zuckerberg. If you're thinking it sounds a bit hypocritical, you'd be right.
Facebook Libra: https://tcrn.ch/2VOj5b9