27 - Zac Zavos On How A Simple Blog Became The Voice Of Australian Sports Fans

Off-Field - Sports Stars and Experts Share Sports Marketing, Business, Leadership Insights

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It all started in with a simple blog. Zac Zavos and his brother, Zolton, wanted to set up a platform for their father, Spiro, a prominent Rugby writer. A little more than a decade later, that blog has become the voice of Australian sports fans.

The Roar now features thousands of top quality fan articles along with world class content from over 50 renowned journalists, commentators and athletes. Engagement is huge, with over 120,000 article comments posted by fans each month.

The Roar sits under Zac and Zolton's company Conversant Media, along with websites Techly and Lost at E Minor. The success of the Roar along with Conversant's other platforms led to an acquisition deal of around $12 million by HT&E, formerly APN, last year.

Zac Zavos, co-founder of Conversant Media, talks about his story, the evolution of the Roar, engaging Australia's most passionate sports fans, the changing face of sports media and much more.

The Roar - http://www.theroar.com.au/

Conversant Media - http://www.conversant-media.com

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