Don't get stuck focusing on trying to catch the wave.

Off the Record with Nick and Trey

As the holiday season is cruising toward us, Black Friday, Cyber Monday, and all of the mayhem of shopping season is here. Nick talks about the mayhem of brand marketing and advertising during that season, and we connect that to the wave of efforts that creatives and musicians put into their own attempts at successful releases. Don't get enamored by the small waves of pop culture hits. Focus on the bigger picture and stick to your focus and passionate expression. Persistence and consistency will always win over the 'flash-in-the-pan' wins.