#083 - Analyzing the launch of our online product, Project Storyline

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Manage episode 244356521 series 2396642
By Alex Beadon. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I’m so excited to share with you the results of my most recent launch of Project Storyline. While this was the most prepared I have ever been in a launch, there were a lot of surprising twists and turns along the way.

  • Our cost per lead on our Facebook Ads was way higher than expected, however our leads ended up converting better than expected so it evened itself out.
  • Our pop up Facebook group was opened earlier, yet didn’t really have an increase in engagement compared to last time.
  • We reached only 70% of our challenge signups goal, yet hit 90% of our sales goal.

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