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Content creation mastery leads to 32 million of revenue from selling homewares - Victoria Baker
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In this episode Grace interviews Victoria Baker, the editor and social media manager of the #1 online homewares retailer Temple and Webster. This super successful e-commerce retailer, set up shop just 3 years ago and is forecast to hit revenue figures of $32 million next year. For anyone in the e-commerce space, Temple and Webster, is an incredible case study of how beautiful online content and a great editorial team and offering, is certainly paramount to the store's success. The Temple and Webster offering could be likened to a beautifully styled homewares online magazine in which every item has a buy button attached. In this wide ranging chat Victoria talks about her methods for crafting great email headlines, the importance of social media as a customer service touchpoint especially for purely online retail offerings, measuring their company's ROI on social media and what her 500,000 readers prefer to see in terms of editorial content.
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