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Reputation Management, Episode 52
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Have you ever encouraged a potential customer to look for you on the internet, only to hear back that they found a negative review or news story about your company? It happens more than you might think.
Negative reviews can take place without your knowledge. Once they are posted, you need to take action to overcomer them.
Reputation management is the practice of shaping public perception about a person or organization by influencing online information or content about them. It involves content, SEO and social media.
It isn't possible to take down reviews or news stories about your business. Instead, create new content that replaces and pushes the offending content down in the search rankings.
Co-hosts Bob Turner and Dino Pelle talk with Digital Marketing Director Allison Chaney about reputation management practices on this week's episode of Online Marketing Guys.
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