#183: How to Create Your Promotional Calendar

Online Marketing Made Easy with Amy Porterfield

Biggest Takeaways You Don’t Want to Miss:

• Time to hit the ground running for your 2018 planning. And I mean starting TODAY.
• This episode is meant to be your goal-setting workshop in a box—I’ve got everything you need to plan for 2018: How to do it, the questions to ask, and plenty of examples to inspire you to take action.
• If you have felt like in the last year you are flying by the seat of your pants, or you have been frustrated with your promotions, or you have no idea how you’re going to make money NEXT YEAR, then it’s time to listen up and take action. [1:15]
• By the way, the focus is on the first six months only, because you may want to repeat some of the success you saw in the first half of the year. I’m all about the rinse and repeat! Also: Opportunities will come your way, and I want you to have some flexibility in your planning for those.

Rules of Engagement Upfront:

• I want you to take an entire day to do this process. I know, I know. No bellyaching. I don’t want you to feel rushed or pressured to get it done.
• Pick a “special spot” to do this. If you want extra credit, book out a hotel room or a co-working space. If you’re going to do this at home, promise me you’ll send everyone away so you have the space to create, focus and think.
• Don’t do this alone. Engage your virtual assistant or anyone on your team (either via Skype or fly them out!). I understand that you may be a “one-person show”—I encourage you to then find a friend or a peer that can be your sounding board.
• Grab a whiteboard or a big sticky board. You’ll need a space to put your notes.

The freebie for this episode is EXACTLY WHAT YOU NEED TO PLAN:

You’ll hear me map out this entire process on the episode. Then, when you are ready to do your own plan, grab the step-by-step cheat sheet so you can work through this process for your own business. With this worksheet, you’ll know exactly how to plan for your 2018.

Check Out These Highlights:

• Why your “non-negotiables” are crucial to your business success. [9:48]
• The power of “declaring your number” and why it can drive your entire success for the New Year. [11:54]
• How to get clarity on the past so you can plan for the future. [13:32]
• The metrics you should come to the table with. [14:15]
• What to ask yourself when you calendar your big promotions—a.k.a “the fun stuff.” [18:43]
• Ways to make money in the next six months (to help get those creative juices flowing!). [19:52]
• Don’t make this one mistake when planning out your promotions! [27:38]
• Why you need white space between promotions. [30:45]
• How to not let FOMO take you down in your planning process. [34:58]