#309a: 5 Ways To Pivot Your Online Business In A Crisis (Covid-19 Series)

Online Marketing Made Easy with Amy Porterfield

I’m not going to beat around the bush, we are living in a crazy time, and things are moving fast.

As an entrepreneur, especially an online entrepreneur, you need to be moving quickly as well.

I’ve been in awe of my students as I watch them step up, shift, and serve their audience in valuable ways during this time of crisis. In this episode, I share five ways that my students have pivoted their business in light of the economy and uncertainty.

I feel that now, more than ever, showing up with something of high-value that will serve your audience is the very best thing that you can do.

In this episode, I’ll use these stories to debunk three beliefs that have been floating around…

• Nobody is buying anything right now.
• It’s inconsiderate to launch or sell something right now -- people will think I’m capitalizing on the crisis.
• If you don’t have an online business or if you haven’t quite launched your business yet -- now is not the time.

These couldn’t be farther from the truth, and you’ll see that in the stories I share.

• In this episode, you’ll hear about Hilary Krueger, who created an online offer, launched it in less than 48 hours, and had 200 people sign up in under five days.
• You’ll learn how Jamie Sears generated around $3,000 in just a couple of days with her on-the-fly training.
• After that, I’ll share a story with you about how Catherine Ryan Gregory adjusted her launch to accommodate the shifts in our economy.
• You’ll learn how Carrie Lupoli created a website and a free training in just four hours, which has already served thousands of people and counting.
• Lastly, I’ll share what Jamie Trull did to support her ideal customer avatar during this time of crisis and the fantastic response she received.
• I’ll even talk about how to show up and pivot your message if you’re just starting out as an entrepreneur.

If you’re working from home and need a little extra guidance, I’ve got you covered. For more in-depth tips on work-from-home success, grab the free PDF resource that I’ve put together for you.

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