Episode 890: Adapting to Amazon, with Mike Canarelli and Marcus Grimm

Onward Nation

Mike Canarelli is the CEO and Co-Founder of Web Talent Marketing and is recognized as one of the top digital marketing agencies in the United States who prides itself on providing unique, scalable long-term solutions for its clients. Mike holds a B.S. from Temple University’s Fox School of Business and Management where he studied Entrepreneurship and Management Information Systems. After six years as a freelance designer and web developer, he founded Axis Creative Group in 2006 and later merged with Web Talent SEO in late 2010.

Marcus Grimm, Chief Growth Officer at Web Talent Marketing, is dedicated to implementing strategies & tactics that utilize emerging technologies, particularly in sales, content marketing and marketing automation. Marcus’ experience extends across the entire buyer journey, from market research, prospect targeting and awareness, to lead acquisition, qualification, nurturing, presenting and closing. Marcus has extensively studied and utilized the latest in behavioral economics to translate decision theory from the classroom to the boardroom.

What you’ll learn about in this episode:

• Why the "project management triangle" or "iron triangle" of speed vs. price vs. quality doesn't exist on Amazon
• Why Amazon offers the potential for business-to-business organizations, and why business leaders need to research Amazon to take advantage of future opportunities
• Why businesses see better results the more they spend on Amazon advertising, and why this is similar to grocery and retail store "slotting fees"
• Why a company losing a sale to Amazon, even if it is for a product the company manufactured, can cost valuable remarketing consumer information
• Why each business must develop a unique and individual strategy to deal with Amazon based on their business needs
• Why Mike chose to add the position of "Chief Growth Officer" to the business, how he defines the role, and why he brought Marcus into the position
• How the work Marcus does in the position of Chief Growth Officer benefits the company, and what support he needs to be able to do his job well
• Why some customers are the wrong fit for a business, and why part of Marcus's role is to identify those situations
• How marketing automation works, and why moving at the speed a prospect wants to go is the key to a successful campaign

Additional resources:

• Website: www.webtalentmarketing.com
• The Revenue Stream podcast: www.webtalentmarketing.com/podcasts/