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Content provided by Express Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Express Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to tailor products for India’s GenZ users
Manage episode 364606721 series 2902318
Content provided by Express Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Express Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Nipun Marya, CEO at iQOO India to talk about catering to GenZ customers and the intricacies involved in customizing products for this demographic. They discuss sourcing ideas from GenZ, determining the ideal price point, and ultimately offering an experience rather than just a product.
Introduction Nipun Marya
Customizing for GenZ (00:30)
Sourcing ideas from GenZ (01:28)
Localised behaviour of sourcing ideas (04:41)
Learnings from the Indian market (05:32)
Going beyond numbers to experience (07:52)
Is gaming important for the Indian market (09:21)
Shopping turning social (12:36)
Product and brand experience (14:22)
Aligning with the audience (15:55)
Deciding the right price point (16:47)
Accommodating customers’ wishes (18:24)
Edited and mixed by Abhishek Kumar
…
continue reading
Introduction Nipun Marya
Customizing for GenZ (00:30)
Sourcing ideas from GenZ (01:28)
Localised behaviour of sourcing ideas (04:41)
Learnings from the Indian market (05:32)
Going beyond numbers to experience (07:52)
Is gaming important for the Indian market (09:21)
Shopping turning social (12:36)
Product and brand experience (14:22)
Aligning with the audience (15:55)
Deciding the right price point (16:47)
Accommodating customers’ wishes (18:24)
Edited and mixed by Abhishek Kumar
188 episodes
Share
Manage episode 364606721 series 2902318
Content provided by Express Audio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Express Audio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The Indian Express weekly tech podcast – Our Own Devices, host Nandagopal Rajan is joined by Nipun Marya, CEO at iQOO India to talk about catering to GenZ customers and the intricacies involved in customizing products for this demographic. They discuss sourcing ideas from GenZ, determining the ideal price point, and ultimately offering an experience rather than just a product.
Introduction Nipun Marya
Customizing for GenZ (00:30)
Sourcing ideas from GenZ (01:28)
Localised behaviour of sourcing ideas (04:41)
Learnings from the Indian market (05:32)
Going beyond numbers to experience (07:52)
Is gaming important for the Indian market (09:21)
Shopping turning social (12:36)
Product and brand experience (14:22)
Aligning with the audience (15:55)
Deciding the right price point (16:47)
Accommodating customers’ wishes (18:24)
Edited and mixed by Abhishek Kumar
…
continue reading
Introduction Nipun Marya
Customizing for GenZ (00:30)
Sourcing ideas from GenZ (01:28)
Localised behaviour of sourcing ideas (04:41)
Learnings from the Indian market (05:32)
Going beyond numbers to experience (07:52)
Is gaming important for the Indian market (09:21)
Shopping turning social (12:36)
Product and brand experience (14:22)
Aligning with the audience (15:55)
Deciding the right price point (16:47)
Accommodating customers’ wishes (18:24)
Edited and mixed by Abhishek Kumar
188 episodes
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Similar to Our Own Devices with Nandagopal Rajan
Our flagship daily news show, where we talk to in-house experts about what is going on and why you need to care about it.
…
continue reading
The Jacaranda FM News team is based in Gauteng – but covers local and international news of the day, providing the latest developments online and on-air. News bulletins run from 5am to 7pm weekdays, and from 7am to 6pm on weekends and public holidays. Tune into Jacaranda FM, or log on to www.jacarandafm.com, for the news you need to know.. now.
…
continue reading
Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
…
continue reading
Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
…
continue reading
Technical interviews about software topics.
…
continue reading
Ever wondered how automation will change the world? Maybe you puzzle over what India could do to ease traffic congestion, or how China's aircraft carriers will transform Indian Ocean geopolitics? All Things Policy, a daily podcast brought to you by the Takshashila Institution, brings you all the answers. Every weekday, our researchers break down complex economic and geopolitical ideas through the lens of current events. For everyone from the busy executive to the curious student, All Things ...
…
continue reading
Diane Rehm’s weekly podcast features newsmakers, writers, artists and thinkers on the issues she cares about most: what’s going on in Washington, ideas that inform, and the latest on living well as we live longer.
…
continue reading
It's not just Google. This Week in Google hosts, Leo Laporte, Jeff Jarvis, and Paris Martineau, cover all of Big Tech every Wednesday. Listeners tune in for thought-provoking and entertaining conversations about AI, Internet memes, the future of media, and the latest emerging tech. You won't want to miss a minute. Records live every Wednesday at 5:00pm Eastern / 2:00pm Pacific / 21:00 UTC.
…
continue reading
Dispatches from the new frontiers of climate technology. The Latitude features coverage of the business and tech trends that are reshaping energy and decarbonization, straight from the Latitude Media newsroom.
…
continue reading
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman and Rob Litterst from The Hustle.
…
continue reading
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