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OG Business: The Business of Belichick Has Officially Gone Bust at UNC
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The business of Belichick has officially gone bust. Joe Ovies and Demetri Ravanos break down how North Carolina’s high-stakes gamble on the legendary NFL coach has backfired — fast.
The Tar Heels brought in Bill Belichick to spark donations, drive ticket sales, and boost TV ratings. Instead, after a 2–3 start and blowout losses to TCU, UCF, and Clemson, the hype has evaporated. Fans are leaving Kenan before halftime, ratings are sinking, and now there are reports UNC is quietly exploring an exit plan — no matter what those “full commitment” statements say.
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