How to amplify the message of 'good business' with Natalie Dean-Weymark

Owners Collective

I’m super passionate about using business as a force for good. In a time where our governments are slow to act, business has the agility and the resources to action change - fast.
In today’s episode we into what ‘good business’ really means and how we can amplify this message to grow our impact. So we have a very special guest - Natalie Dean-Waymark, the Founder of Compass Studio.
Compass Studio is a Marketing and PR agency based in Sydney who work with purpose-led brands to develop bespoke marketing strategies, compelling content and purposeful PR campaigns. Basically they speed the message of good business far and wide. They’re a certified BCorp and their clients include Patagonia, Thankyou Group, Allpress Espresso, Seabin Project and many more.
They’ve just released an ebook ‘The Business of Good Business: How to market for impact and connect with consciously minded audiences’ so Nat was the perfect person to throw down on amplifying the message of good business.
In this episode we chat through what makes a business ‘good’ as well as the social, economic, environmental drivers behind the huge upswell in positive impact businesses right now. We then look at The 3 top ways to communicate your ‘good business’ message through impactful marketing and PR campaigns.

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