John Corcoran | Secrets of Podcast Marketing


Manage episode 276480866 series 2818663
By Adam Lean. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
John Corcoran is a lawyer turned podcaster and podcast guru who found that his broadcasts served as a great source for clients, referrals, strategic partnerships, and other benefits in his career and life. Now, with his agency Rise 25, John teaches B2B businesses how to use a podcast as a marketing tool that brings in more clients, referral partners, and strategic partners. John talks not only about the technical details but also shares some surprising insights for making this medium work at bringing in more, better-quality leads. We get into detail on that, including…
  • Who to invite as a guest – and how to get them on your show
  • The psychology behind podcast-related referrals
  • The easy way to start your podcast
  • Why the size of your audience doesn’t matter
  • And more

57 episodes