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How Tech And Talent Are Reshaping Sales | Lisa Cooley, VP of Sales at Paradigm
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Buyers have changed the rules, and the window and door industry is racing to catch up. We sit down with Paradigm’s VP of Sales, Lisa Cooley, to unpack how AI, data, and a new generation of talent are rewriting everything from product discovery to the last mile of sales, and why grit still beats hype.
Topics covered:
• Generational shift toward empowered, research-first homeowners
• Labor shortages driving adoption of modern tools for recruiting
• Practical ways AI accelerates visualization, estimating and content
• Sales leadership that listens, asks better questions and motivates meaning
• Long-tail search and visual matching changing product discovery
• Connecting manufacturers, dealers and buyers with accurate data
• Vision for tighter data flows and human-centered decision-making
If you enjoyed today's conversation, be sure to subscribe on your favorite podcast platforms and follow Paradigm on LinkedIn and YouTube to catch more stories, insights, and ideas from your peers across our industry
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🚀 About Paradigm
Software for the Building Industry | Paradigm’s software solutions help organizations throughout the supply chain to boost sales, reduce costs, and become more competitive. We exclusively serve the building industry, and we’ve developed our solutions with your unique challenges in mind.
🔗 Learn more: MyParadigm.com/
Facebook: https://www.facebook.com/myParadigmTechnology/
LinkedIn: https://www.linkedin.com/company/myParadigmTechnology/
Chapters
1. Tech Pressure And Labor Shortages (00:00:00)
2. Show Intro And Guest Setup (00:00:51)
3. Lisa’s Path From GC To Tech (00:01:58)
4. Lessons In Grit From The Field (00:06:51)
5. Why Construction Must Embrace Tech (00:07:31)
6. AI’s Rapid Shift In Tools (00:09:08)
7. Leading A Modern Sales Team (00:10:48)
8. The Empowered Homeowner Journey (00:12:01)
9. Visual Search And Long‑Tail Demand (00:14:06)
10. Why Launch Paradigm Industry Insiders (00:15:34)
11. A Five‑Year Vision: Data And Connection (00:16:39)
12. Closing And Subscribe CTA (00:17:40)
9 episodes
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