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Elevate Your Career with Personal Branding & Podcasting with Joseph Lewin of Proofpoint Marketing
Manage episode 353576620 series 3362138
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Here are some of the key topics that Joseph and Paris discussed in this episode:
• (3:10) Account-based marketing vs. building relationships at scale
• (5:21) How to differentiate your brand
• (7:12) What Is relationship enablement?
• (9:37) Testing with paid search or paid social?
• (11:44) How to measure the success of your paid social copy
• (14:04) Is podcasting beneficial for B2B companies?
• (18:10) What are the skills of a great marketer?
• (23:03) How to establish credibility as a podcast host
• (29:08) 3 Tips for building a personal brand
• (31:27) How to grab people's attention on social media
• (32:08) The psychology behind how people buy
• (34:57) Pricing: the positioning tool many B2B marketers forget about
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