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Are You Ready For It? How Data & AI will change marketing forever

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Manage episode 371670281 series 3482151
Content provided by Plus Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Plus Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from plus company
  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 371670281 series 3482151
Content provided by Plus Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Plus Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
By now, most marketers have dabbled in AI and introduced AI-powered tools to their creative workflows. In our last two episodes, we discussed how marketers are using these tools to work smarter and faster. But one area we haven't talked about is data -- an exciting opportunity for marketers.
Joining me this week are two members of the Plus Company team – Kristin Wozniak, Global Lead of Customer Success and Michael Cohen, Global Chief Data & Analytics Officer. We’ll go beyond ChatGPT and Midjourney to examine how Data and generative AI can improve marketing business operations and increase ROI.
We'll talk about how we as marketers can leverage AI to better allocate targeted ad spends. We’ll define a composable CDP, and how it and data-centric AI will change the way Marketers work.
We’ll also try to imagine how the future with AI will look for Marketers, recognizing it's nearly impossible to predict the unpredictable world of AI.
Learn more about Chip War, the book Brett mentions: https://www.christophermiller.net/semiconductors-1
Learn more about the composable CDP:
https://a16z.com/2023/05/22/the-rise-of-composable-the-cdp/
from plus company
  continue reading

13 episodes

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