11.11 (or Singles’ Day), singular event on the e-commerce calendar
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This week, host Meaghan Johnson is joined byTristan Chiappini and James Booth, PPRO’s regional heads of partnerships in Asia Pacific and Europe, the Middle East, and Africa. Their chat dives into the past, present, and future of the record-breaking e-commerce event, 11.11 (formerly known as Singles’ Day) – as well as taking a look at the rate of acceleration of e-commerce globally.
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