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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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11.11 (or Singles’ Day), singular event on the e-commerce calendar
Manage episode 308456747 series 2407036
By Payments Radio. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
This week, host Meaghan Johnson is joined byTristan Chiappini and James Booth, PPRO’s regional heads of partnerships in Asia Pacific and Europe, the Middle East, and Africa. Their chat dives into the past, present, and future of the record-breaking e-commerce event, 11.11 (formerly known as Singles’ Day) – as well as taking a look at the rate of acceleration of e-commerce globally.
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