How big data is transforming creative commerce

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By PBS NewsHour. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Big data is disrupting nearly every aspect of modern life. Artificial intelligence, which involves machines learning, analyzing and acting upon enormous sets of data, is transforming industries and eliminating certain jobs. But that data can also be used to appeal more directly to what customers want. Special correspondent and Washington Post columnist Catherine Rampell reports.

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