Coaching Conversations Ep 4 - Staying Focussed, Marketing Yourself & Scaling WITHOUT Capital

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By Nick Psaila, Nick Psaila: Business speaker, and Thought Leader. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of Coaching Conversations, Nick and Chris discuss what can we learn from a rocket launch and an Olympic athlete about the need for extreme focus?

How can you implement the same principles into your own business? There’s value in knowing when you focus better. It’s something that you need to determine and worth developing to ensure your head is in the game because preparation is the key.

Are you in the Trade game? How should you market yourself? What practical things can you do right now to stand out in your industry? Do you have to compete only on price, or what other options do you have?

Learn how it can be quite simple to offer a Lifetime Warranty on your work to build your workload. Should you? If so, what “things” could you offer and when? Nick also discusses how Covid-19 has taught us the value of thinking outside the box. And the guys discuss the gold in your contact list.

There’s great value in building relationships with businesses aligned with yours. It’s about who you know! How can you leverage your contacts right now and grow your business almost immediately? The key is to build on existing relationships.

All this and more in today’s upbeat and punchy episode of Coaching Conversations… Enjoy!

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TIME CODES:

0:25 Welcome

1:19 How do you start the week in the best way? How do you Get focussed and Stay focussed?

1:23 What must a rocket launch and an Olympic athlete do to stay focussed and be ready to achieve their most optimal results?

3:19 How do you get your mind in gear “before” the work starts?

5:33 If you prepare and account for things coming up, you get more time to do the things you like to do.

6:18 Everyone’s key time to focus is different… what is yours? How can you harness that knowledge? Then you’ll be mega productive Preparation is the key!

8:23 Nick discusses the best way to market ourselves if we’re in the trade world?

9:59 Nick outlines how to get your target market’s interest? Real usable tips to provide VALUE and not compete on price only.

11:49 Can you offer a “LIFETIME” warranty? How would that look and how much would it cost?

13:21 Target your offer to specific times and seasons.

14:38 How do you grow your business without a whole lot of capital?

15:00 Covid-19 has taught us the value of thinking outside the box. There’s great value in building relationships with businesses aligned with yours.

18:00 It’s about who you know. You can leverage your contacts right now and grow your business almost immediately. Build on existing relationships.

EPISODE SUMMARY: Extreme focus is needed to launch a rock or to reach an Olympic dream. Knowing when and how to focus best is vital to implement winning results into your own business? Getting your mind in the game before the week starts is something successful business owners know and do. Can you take 15 minutes on a Sunday night to do the same? As they say – preparation is the key. Nick and Chris discussed the importance of providing offers that add value to your potential clients. It doesn’t have to be all about being the cheapest. Think about what you can offer and when they will have most impact. Change your offer as the season's change – or at least be aware of what your client would value most at this time. Don’t rule out a Lifetime Warranty on your work. It doesn’t have to be frightening. Should you? We’ve all had to start thinking outside the box and doing things that we normally wouldn’t. But don’t forget what’s right in front of you, your contact list. Build relationships with businesses aligned with yours. It’s about who you know! The key is to build on existing relationships.

43 episodes