Ep. 320 - Copywriting Secrets with Kelsey Formost of Copy Class

Pep Talks for Side Hustlers

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Kelsey and I talk about:

• Kelsey’s journey from actress and screenwriter to teaching entrepreneurs how to write words that sell.
• The best way to market yourself.
• The first thing you should write about.
• Why you need to be specific about who your ideal client is.
• Common mistakes that Kelsey sees people making on their copy.
• Tips for knowing what to put on each website page.
• How to find a mentor.
• Why instead of going at it alone you should let people in.
• Kelsey’s advice for someone who is struggling to get traction & visibility in their side hustle.
• The belief Kelsey had to change about herself to get where she is today.

My favorite quotes from Kelsey:

• “I feel so connected to these people by helping them tell their unique stories and everybody has a story.”
• “The most empowering thing was helping people understand how to express themselves.”
• “So much of being in business, especially as an entrepreneur or a solopreneur, is about learning to trust yourself and learning to trust that what you have to give is unique and then just learning how to express it in the way that helps you reach the most people. “
• “Put yourself on the back burner for a minute, focus on who you're helping and how you help them”
• “the thing that scales that allows you to reach more people is actually getting more specific about talking to one person.”
• “Once you understand how you want to express yourself and how to use your words, to paint a picture for other people of how they're going to feel after they connect with you, everything else just sort of falls into place. Everything else becomes so much clearer, including your actual service.”

Bio:

Kelsey Formost is a copywriting expert and mental health advocate who teaches entrepreneurs how to write words that sell.

Resources Mentioned:

• 3 Copywriting Tips to 3X Profits
• Copy Class!

Connect with Kelsey:

Kelsey's Website

Kelsey's Instagram

Kelsey's Facebook