EP134: Taylor Holiday: The E-Commerce Playbook

Perfectly Mentored with Jason Portnoy

In this episode of the Perfectly Mentored Podcast, Taylor Holiday, Managing Partner and CEO of Common Thread Collective, joins Jason to share some effective e-commerce tips and strategies that everyone in the industry should add to their game plans.
Topics Covered:

• What’s in store for e-commerce in 2021? [1:07]
• The importance of defining success [8:53]
• How important is it to build a brand instead of just selling products? [10:23]
• How important is omnipresence now? [12:25]
• Thoughts on smaller brands and how they should advertise themselves. [15:22]
• What’s the strategy for e-commerce brands to win today, tomorrow, and in the future? [19:54]
• How should brands look at their strategies and measure success when every platform is losing money? [24:37]
• How do e-commerce brands continue to grow without relying on Facebook? [31:08]
• What are your best tips for creating organic demand? [33:37]
• If someone’s just getting into e-commerce right now, what’s the plan of attack right out of the gate? [36:46]
• What are the biggest mistakes you see e-commerce brands making? [42:07]
• What is the most underrated channel for e-commerce brands today? [46:10]
• What are the most important metrics for an e-commerce brand to look at? [48:00]
• What is the most important advice for ecom store owners to know? [49:22]
• What are your top five rules to create a better working culture? [50:08]
• What are the must-have apps for managing your teams and clients in a remote working environment? [51:33]

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Connect with Taylor Holiday

• Twitter
• Website

Connect with Jason Portnoy

• jportnoy.com
• Instagram

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