EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

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By Molly Pittman, Ralph Burns. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic.

IN THIS EPISODE YOU’LL LEARN:

  • How ManyChat got started and their strength in making decisions quickly and efficiently
  • ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS, iMessage, etc.)
  • The future of iMessage after its new enrollment with Shopify’s live chat feature
  • The #1 mistake businesses are making around Messenger marketing: Messaging isn’t THE marketing strategy, it’s PART of your marketing strategy

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Oli Billson

Neil Patel

ManyChat

Team Traffic

Messenger Marketing & Chatbot Mastery

Conversations Conference

Mikael on LinkedIn

Episode 94: The Future of Messenger Marketing with ManyChat CEO Mikael Yang

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