Ep 17. Career Coach and Linked In Advice with Keith Carlson

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Keith Carlson is a special guest from nursing nation who is going to talk about some strategies that can help entrepreneurial pharmacists move forward.

Keith Carlson, RN, BSN, NC-BC has been a nurse since 1996 and is a well-known blogger behind the award-winning nursing blog, Digital Doorway, and is the founder of Nurse Keith Coaching and NurseKeith.com. Keith is an editorial contributor for Working Nurse Magazine, LPNtoBSNonline.org , MultiBriefs News Service, Nurse.com, StaffGarden, and ABUV Media, and has been a featured author in several non-fiction nursing books. Keith is the co-host and co-founder of RN.FM Radio, the most popular nursing podcast on the Internet. He is also the host of The Nurse Keith Show, a podcast focused on savvy career advice for nurses and healthcare professionals. As a Board Certified Nurse Coach, Keith’s passion is helping nurses and healthcare professionals find satisfaction in their personal and professional lives through thoughtful career management, the exploration of entrepreneurship and alternative career paths, authentic social networking, and manifesting the ultimate balance between workstyle and lifestyle.

Keith Carlson, RN, BSN, NC-BC Board Certified Nurse Coach keith@nursekeith.com

Please visit my career coaching website, NurseKeith.com and Facebook page! You may also want to visit my blog, Digital Doorway. Let's connect on LinkedIn and Twitter, too! Please tune into his career podcast The Nurse Keith Show podcast with a mission to forge a new vision for the future of nursing.

Full Transcript:

Male speaker: Welcome to the Pharmacy Leaders Podcast, with your host, Tony Guerra. The Pharmacy Leaders Podcast is a member of the Pharmacy Podcast Network. With interviews and advice on building your professional network, brand, and a purposeful second income from students, residents, and innovative professionals.

Tony: Welcome to the Pharmacy Leaders Podcast. Hopefully you got to listen to Jackie Boyle last time talk about goals and visit thepharmacygirl.com, her. I also was thinking what resource do you need in terms of getting a job as we go in to this new year. So, whether you're a new graduate trying to get out there or a resident or someone who's changing jobs, people not only look at your social media, the Facebook and things like that, to make sure that you don't have anything bad on there, but most people are looking at your LinkedIn and I think that that's something that we really overlook.

Nurse Keith over at nursekeith.com has this free guide that he gives you for signing up for his newsletter and I highly recommend going over there, it's worth getting it. It's a LinkedIn makeover basically explaining what are the things that you need to do to improve your LinkedIn and you may not think about this as you're going in to the job search, but imagine someone looks at two different profiles deciding between two different people and your profile has maybe twenty or thirty connections and this other person has the five hundred plus. Your resume says that you're good with people, but your LinkedIn and doesn't. Does that make sense?

So, we're gonna listen to Nurse Keith. We'll have a good interview about books that he's written, career advice that he has, but also, I recommend that you kind of listen to some of his resources maybe even his podcast, The Nurse Keith Show because much of that transfers over to health professionals in general that the future is going to be digital. There are a lot of people looking for the jobs that you want and the best way to make sure that when they look at you, you have your best presence on is to make sure that your LinkedIn profile looks good. So, I hope you enjoy the episode.

Keith: This is nurse Keith of nursekeith.com and RN FM and you're listening to the Pharmacy Podcast.

Tony: Welcome to the Pharmacy Podcast Network. I'm your co-host Tony Guerra for the Pharmacy Future Leaders Podcasting broadcasting from the Health and Public Services building on the DMACC Ankeny Iowa campus. Connect with me on Twitter at tony_PharmD P-H-A-R-M-D or on YouTube at Tony PharmD where you can find over 700 pharmacy videos supporting my audio book Memorizing Pharmacology.

Generally, we talk with innovative new pharmacy practitioners and soon-to-be pharmacy graduates, but today we have a special guest from Nursing Nation who is going to talk about some strategies that can help entrepreneurial pharmacists move forward. Today's we're going to be talking with Keith Carlson RN BSN and CBC. He has been a nurse since 1996 and is a well-known blogger behind the award-winning nursing blog Digital Doorway. He's the founder of Nurse Keith Coaching and nursekeith.com. Keith is an editorial contributor for Working Nurse Magazine, LPN to BSN online.org, Multibriefs News Nurse Service, nurse.com, Staff Garden and ABUV Media, and has been a featured author in several nonfiction nursing books.

Keith is the co-host and co-founder of RN FM radio, the most popular nursing podcast on the internet. He's also the host of the Nurse Keith Show, a podcast focused on savvy career advice for nurses and health care professionals.

Welcome to the Pharmacy Podcast.

Keith: Thank you so much Tony, it's great to be here. What a pleasure and a privilege.

Tony: Well I'm so excited to have you here. it's a little bit unusual for someone who's not a pharmacist to come on the Pharmacy Podcast and certainly on Nursing Nation it's about nurses for nurses, but I think that with all the interprofessional spaces that the colleges are teaching the students that what do we do as practitioners, how do we connect? I thought having gone to the Examine Life conference about three weeks ago in Iowa City where physicians nurses pharmacists all came together more literary nonfiction fiction poetry, but still we have about 150 people in this common space.

So, I'm excited to have a nurse on the show and I wanted to first just get to know a little bit more about you and your professional background and maybe you do have a connection to pharmacy.

Keith: Maybe I do. So, ask away and I respond.

Tony: Okay. Let's first start with when you started out as a nurse you have talked about in your podcast how you had a parent who was in the arts and then you followed that parent in to the arts and then you moved into nursing and spent almost a decade getting to that point. So, what was it that made you choose nursing over medicine or pharmacy or any other of the health careers?

Keith: Interesting. Well I was a young parent of a young child and I needed to find a remunerative career that would help me beyond the massage therapy and yoga instruction and working in bookstores and all the other things I was doing as a college graduate with certifications but no college education, well no college graduate education. I'd been an art school dropout a couple times, but I didn't actually have a degree under my belt.

So, there were a couple nurses in my family on my dad's side. So, I'd heard lots of stories about nurses and I ended up having a next-door neighbor who was a nurse who was quite instrumental in talking to me about the potential of the profession. So, I looked at PT OT nursing. I didn't look at medical school mostly because of the time commitment and the financial commitment, it didn't seem like something that I was willing to undertake and becoming a doctor wasn't really on my bucket list.

So, nursing seemed like the shortest route to a profession where I could make decent money have lots of flexibility of time and schedule. Also have a lot of flexibility in terms of what I decided to do over the course of my career because nursing is so diverse, and you don't have to stay in one silo if you don't want to and it also seemed like financially it was the simplest to undertake in terms of loans and grants to be able to get through nursing school and start earning money within several years of beginning. So, all the pieces came together to point towards nursing and on some level to carry on the family tradition from my dad's side of becoming yet another nurse in the family.

Tony: That's awesome. I had a grandparent who was a nurse my mother-in-law is a nurse my sister-in-law is a nurse and I ended up becoming a pharmacist, but we do have in common that we've been in practice for I would say you are on year 20 and I'm on year 19. So, our lives have been mostly in health care, but both of us have done something which is to move from traditional roles, the traditional roles in pharmacy or hospital and retail and recently you've moved completely out of a tradition role in to what is coaching and that kind of segway first in to what I want to talk about is your book because this is a quick way for someone who's thinking about maybe reading about you before they listen to the podcast or something like that.

Tell me a little bit about your book and how you got into what I believe is nurse career coaching and correct me if I get anything wrong in terms of the actual syntax or how I'm talking about it.

Tony: So, having been a blogger since 2005 and blogging about nursing pretty assiduously since 2007 or so I realized that there were things that nurses were interested in and mostly based on how they responded to my blog and the writing that I did. As I started writing for other websites because people started searching for nurse writers and they started picking up on the fact that I had a little bit of thought leadership out there in the interwebs that I might be a good person to bring on.

So, writing for other websites I started getting a little more notoriety and even though I wanted to start offering health and wellness coaching for nurses because I had burnt out and I knew what it felt like and knew what got me out of burnout, no matter what I said no matter what I did or wrote people kept asking me for career advice okay. So I decided to pivot from health and wellness because nobody seemed to want to spend money on their own health and wellness to career advice and career coaching and I call my coaching holistic coaching because I don't just coach on resumes and interviews, though I'm actually quite good at that, I also delve into some of the deeper stuff that is going on for people and coaching is not psychotherapy or counseling and I do refer people to psychotherapy and counseling when I feel it's called for, but we can dive slightly shallowly into the issues that are coming up for them around self-confidence self-worth et cetera.

So the coaching is interesting because it allows me the ability to help someone make a more satisfying career for themselves by helping them figure out where they're going or where they'd like to be in a few years and putting together the tools to get them there, but then also looking at some of the other issues that are up for them and helping them to decide hmm okay that's not going to work for me but I'm gonna take this direction for myself and that really helps them and it helps me feel like I'm really doing something for professionals who need a little guidance.

Tony: And it sounds like it's a little bit tough to have this conversation with anyone because you can't talk to the people at work about another job that you might be interested in because that might get to the employer or something like that and you can't really talk to your friends, they might be your friends but are they going to give you that kind of advice? So, it sounds like this third-party advice is something that's really valuable and something that is really tough to get.

How have you established yourself or your credibility because anyone can really call themselves a coach, but you believe I have some certification. I don't know if we have necessarily those certifications in the pharmacy world, but you do.

Keith: Okay so let me just say my little thing about coaching. Coaching is a wholly unregulated entity in the United States, let's just focus on the United States. There's no licensing, there's no liability really, I mean there is liability but there's no company's offering -- well let's just say that it's unregulated.

Tony: Sure.

Keith: It’s the Wild West folks. Tony, you could tomorrow throw up a website on Foursquare or Wix or Weebly and say I'm a coach and that's perfectly fine and there are lots of coaches out there who have no training whatsoever who do a really good job because they're natural coaches. However, there are organizations that have been jockeying for position as the leaders or these certifying bodies for coaches like the International Coach Federation. Those are great organizations that have created some standards and protocols which are really helpful and help consumers in terms of choosing a coach.

So, in terms of nursing, this is long story I'll make it super short, Barbie Dossie Susan Luck and some other nurses who've been in the holistic nursing field for decades decided they were gonna codify what nurse coaches really are, what they do, and the skills that they need to have under their belt to actually be coaches. They created in concert with the American Nurses Association and the American Holistic Nurse Association a designation of a nurse coach that is actually fairly rigorous and involves testing and certification process to get there.

So, nurses can go through all sorts of different fly-by-night or non-fly-by-night coaching trainings. I chose to become a board-certified nurse coach because it's actually recognized by the AMA and that's super important to me as a coach and as a professional.

Tony: Okay so now we've established that you're a coach. You've been coaching before you're very transparent about your fees that are on your website. We won't get into that necessarily, but I guess what I want to do now is kind of turn a little bit to what students who are graduating or looking at pharmacy students have gone through four years or three years and the average debt is somewhere around 120 150 thousand and the first thing they think or I imagine the first thing they think when they get out of school is find out that well you don't stop learning and that you may need to pay for coaching as well and they say, "Well I just paid this hundred thousand dollars" or whatever it is.

Where does the value come in for -- I want to separate value into two different kinds of people? So, there's the kind of person that says, "Where's my ROI? Where's the number? Where's the number that I'm gonna get my money back and then some?" and then there's the other group that is more holistic and can you tell me what kind of value someone gets from working with a coach?

Keith: Absolutely. So, in terms of career coaching or say people working with me specifically on their nursing or healthcare related career, look at it this way. You spend $120,000 on your career, you graduate, they push you out the door, they say good luck, and I know from nursing schools they do not teach a whole lot of career skills. So, I have nurses come to me panicking after graduation. They get their license and they are like deer in headlights they have no idea what to do and no fault of theirs.

So maybe in their professional development class, if they had one, maybe they wrote a resume maybe they wrote a cover letter sure they put together a LinkedIn profile. Who knows, but generally most people graduating from college don't have that much skill in terms of those types of pieces of the career toolbox that I think are important to have sharpened and ready to go. So, when people come to me I can help them straight out of school by putting together an effective powerful resume cover letters all that kind of stuff, establish a brand for themselves using LinkedIn and other online formats so that they can actually have a digital presence that shows them as professionals. I also talk them through the process of interviewing and the process of networking which I feel gets short shrift pretty much everywhere especially in school. Nobody tells you to network with your professors and your fellow students, but networking is pretty important.

Tony: Yes. I just sat down on Friday, sometimes the way that we get students is we go to the local College of Pharmacy and we actually go talk to the students and we had that event last Friday at Drake University down here in Des Moines and I talked to a lot of students and the advice I'm getting from the 4th years that are just about to graduate and the ones that had just graduated is that they started working on their social network about their second or third year and that's when they really started building up the collaborative pieces, trying to figure out where they should do these internships so that they can get the experience but also the connections that they need within the field.

So, while they were getting these connections they establish a portfolio through their four years of pharmacy school and I've listened to your podcast. You've talked about LinkedIn you've talked about Staff Garden and a portfolio. Can you explain the difference between a portfolio LinkedIn and how someone that has four years’ worth of content, four years’ worth of reflection on what they've gone through in pharmacy school? What they've learned. What they want for their own futures. How do you put that all together for the public within LinkedIn which you can only put one thing really and then is a portfolio different or maybe now you can have different portfolios for different employers or different jobs that you may want because LinkedIn is very singular that way and I know Microsoft just bought them? So, if there's anything with that please let us know.

Keith: Right, and you're correct that LinkedIn was purchased by Microsoft and I just watched a YouTube video the other day by a LinkedIn specialist who I trust that LinkedIn profiles are changing erratically. It's being rolled out piece by piece, so not everyone is going to see the changes right away, but they will affect everyone eventually probably within a few months it sounds like. So, the profiles changing, some for the better some for the worse. So be prepared strap your seatbelts folks because your profile is going to change, and you won't like every aspect of it. However, some of it will be better and I'm sure Microsoft and LinkedIn are going to get a lot of blowback and they may end up having to walk back some of the changes or keep tweaking it and hopefully they'll be open to the feedback.

So, LinkedIn is an important platform and the reason that it's important is one, every time you apply for a job in the 21st century, well now not every time, many times you apply for a job one of the things your potential employer will do is Google you and if they Google you hopefully your LinkedIn profile will come up in the first couple hits on Google and you want that profile to be a very solid concise reflection of who you are as a professional and a person. I call it sort of like a resume on steroids because on a resume it's in the third person. It has to be very concise you know. It's two maybe three pages tops maybe four if you're an executive, but you're keeping it fairly short and concise.

On LinkedIn you can go a little deeper. Your summary should be in the first person in my humble opinion and you can have testimonials from other people and those people are actually putting their reputation on the line because their picture and their profile is associated with the recommendation they've made for you and that can empower your online presence by showing the number of people who trust you and why they trust you as a professional.

Also, LinkedIn is a search engine. It's actually a search engine disguised as social media as far as I'm concerned. So, if you want to be found it's a great way to be found especially if you populate your profile smartly with keywords for your industry and what you want to be found for and it's also a good way to find people and I could talk for hours about the ways in which you could use it in a savvy way to find other people.

So, LinkedIn is powerful. It's also powerful because you can publish your own blog posts on LinkedIn Pulse, which is the native blog platform on LinkedIn, and if you want to position yourself as a thought leader even in the interest of the future of your career it's a great place to blog and a great place to put out your ideas to demonstrate your leadership and the ways that you think about your profession.

Tony: Okay and I keep asking these questions because I have no interest in leaving my job. I hope to stay here for 20 30 years.

Keith: Good for you.

Tony: Yes. Well it it didn't start this way. Once you get to about 20 years then you've walked enough miles maybe and you say, "Okay", but I'm really just kind of fascinated that Nursing Nation and Pharmacy Nation both have this kind of challenge which is alright we've been educated our boards are very clinical and then we have this completely different skill set that we need to get the absolute job that we want.

So, you didn't talk anything about the portfolio or Staff Garden. Can explain that to me because I really don't know what that means.

Keith: Absolutely. Well I've been working with an organization called staffgarden.com and they are specifically for nurses, sorry pharmacists, and maybe they will pivot into pharmacy or maybe someone else will pick up where they left off and start something for pharmacies.

So, the way Staff Garden works, and I do work for them full disclosure I write for them, is that they've created an online platform where nurses log on they create, for free, a very robust eportfolio with all of their information. They can even upload all of their documents all their certificates and diplomas and everything to have them in a safe place, it's like a little cloud where you can keep everything. Then Staff Garden will share your portfolio only with employers that you give them permission to share with.

So, employers are realizing that, "Oh my god. If I put a job position opening on indeed how many applications am I going to get? How many resumes?".

Tony: Oh my gosh, yes, I can imagine.

Keith: So, some hospitals like Children's Hospital of LA, for instance, are partnering with Staff Garden and similar organizations to say, "Let's look at a smaller more select group of potential employees" and look at that pool of people rather than putting all of this out on indeed, for instance.

So, there are other platforms where you can look for positions and I have to tell you having spoken with and heard from a number of recruiters, health care recruiters, many of them are tired of combing through thousands of emails for every position. So, there are recruiters, this is true, who are really only looking for candidates on places like LinkedIn. They go on LinkedIn, they scroll through, they have a premium account. They can see everything that you've posted, and they can target you for specific positions rather than put out an ad and have to go through 5,000 resumes or 10,000 resumes.

So, there are positions out there that are not getting posted that you will only be found by you if you are findable.

Tony: Okay so let's talk about being findable and well not maybe being findable, but let's talk about a little bit about networking because it's such a term that's thrown around just like leadership is thrown around as this kind of all-encompassing word. So, let's talk a little bit about your book and and some of them may be high points of your book that you give nursing lessons to nurses about networking and you first of all mentioned the 21st century. So, it's contemporary it's talking about what how we have to do it now and then talk a little bit about some tips or things like that because I almost feel like it's something that people wait for and then they graduate and then they try to connect and that's really not the way to do it.

It sounds like these conventions, that's the way to do it and to do it over time, to build up slowly for a strong foundation rather than let's get as many followers as I can over the next couple of months or something like that.

Keith: Exactly. So, my books called Savvy Networking for Nurses: Getting Connected and Staying Connected in the 21st Century and I have to say even though it's nursey, it's niched for nurses because that's my niche, that it is actually useful for anyone in or outside of healthcare because all of the basic information is there LinkedIn Twitter Facebook face to face networking et cetera. So, everything is there that you would need in terms of basic networking in the 21st century.

My basic overall thesis is that professionals in order to create an optimal career they need to network and pretty much network assiduously all the time and I talked about you don't just network when you go to a meeting you network when you're at the dog park you network when you're out to dinner and I don't mean that you're manipulating people and trying to see who's hiring and who's hot at every given moment.

The fact is that networking is just a part of life. You're sitting at dinner and the person next to you starts talking about the hospital where they work, and you realize just by some careful eavesdropping that that person actually works at a hospital you're interested in and you lean over and say, "By the way" and you can fill in the blanks here. So, there are lots of ways to network. Those are sort of the more informal like chatting with someone at the dog park and realizing oh we both have an interest in holistic health how interesting.

There's also networking that you do very specifically whereas, let's say, you go on LinkedIn you use their advanced search function you look in your zip code and you look for people who are working in, let's say hospice, in your zip code and you reach out to four particular people who are doing something of great interest to you. That's targeted networking. Maybe you ask one of them for an informational interview because they just want to understand what it is that they do on a day to day basis. That's a deep targeted networking where you're just chatting with a person about what they do because you want to make a connection and have an understanding of their world.

There's other types of networking too like you mentioned conferences seminars. There's lots of ways to network with people and in my book, I make the point that you can choose the platforms that work for you. For people who are introverted online networking can be a really useful way to get yourself out there without having to go face-to-face and work a room, which can be very hard for some of us especially the introverts in the room.

Tony: You're an introvert?

Keith: No, I'm not, but I like to speak with introverts and help them learn that they can actually network, they could just do it in a different way and you don't have to network with everyone just one person is perfectly fine. So that's part of the point I make and then I also talk about branding because personal branding is essential to your networking. You have to think about the experience people have when they interact with you.

So that's the basic broad thesis of the book and it walks people through all of the basics for them to create a networking, I guess you'd say a way of life. The way they're going to approach their career and their career development.

Tony: Okay. Well in Pharmacy Nation many times admissions committees approve applicants on their abilities in the physical sciences. So, their ability in organic chemistry regular chemistry biology anatomy, but that doesn't necessarily mean that they're going to be extroverted enough to put themselves out there and talk about themselves. Can you talk a little bit about something that I've heard on your podcast and it's not really tooting your own horn, you did a whole podcast episode on this, but just briefly these students or these graduates may feel very very very uncomfortable talking about themselves in a way that is self-promotion, but without that self-promotion? They might not get the promotion, or they might not get the job they want or someone who is maybe less qualified, but more outgoing would.

What advice could you give someone who has the tools, but is uncomfortable talking about themselves in that way?

Keith: Great question Tony. So, in the 21st century we have a pretty tight job market in many industries and when you apply for a position there are lots of people potentially applying for the same position. How do you make yourself stand out? So, if you're writing a resume and you're uncomfortable tooting your horn and really highlighting the ways in which you are awesome and the ideal candidate for a position, how are you going to get noticed if you're not able to do that?

So, there are benefits to doing so. It can be done authentically and I like to teach people how to do it authentically and I like to work with people on that area of self-confidence and self-worth because when we go out into the professional world we need to be able to put our best foot forward and be able to confidently look our patients in the eye and say, "Yes I'm a professional and you can trust what I have to say" and if you want the ability, if you want the privilege of standing in front of a patient and instructing them on say the use of their medication or whatever it is you're doing as a pharmacist then you need to be able to convince an employer that they can trust you to represent them to that patient.

Or if you're starting your own pharmacy or doing something in the entrepreneurial space aside from retail you need to be able to talk about yourself in a way that doesn't feel self-congratulatory, but it's fairly matter-of-fact about your thought leadership your areas of skill and intelligence and the gifts that you bring to the table. When you sit in an interview across from someone and they're looking in your eye it's fairly easy to tell as the interviewer if that person is really confident or if they're not able to verbalize what it is that makes them who they are.

Soo bringing that forward in your career is really important and it can it can start during school. It can start before you even graduate, but once you graduate the rubber hits the road and you have to be able to brand yourself positively.

Tony: Now this is great advice. My branding as a pharmacist would be the one that helps you memorize pharmacology and a lot of nurses have picked it up. I think my book is number five or six in the nursing pharmacology and I never bothered to think that, "Oh nurses come from the biological sciences the social sciences. It's a little unfair if a PhDs in the front of the room in chemistry and trying to teach from the physical sciences".

So, I have a deep deep passion for the humanities meeting sciences, but I guess what getting into now is -- so I crossed over and nurses have bought my book. I encourage Pharmacy Nation to look at your book. Ours are both on Kindle Unlimited so they're free to anyone that has that device.

But what I want to talk about now is this network that you've sort of just announced but you're rolling out over the next couple months. You and your trifecta had a pre-conference podcasting seminar on how to become podcasters and you're working on building this network this big network. Can you tell me about this network that's going to be bigger than RN FM radio itself?

Keith: Sure, of course, and you know we launched our RN FM radio back in early 2012 because we felt like we needed to create a voice for nurses to show that nursing was much broader than most people thought. So, we wanted to create this feeling and experience and paint a picture of the reality that nurses can do anything they want. That they can be entrepreneurs, they can be writers artists filmmakers, it doesn't really matter what they choose they can still hold on to their identity as a nurse.

So other podcasts have popped up. All three of us have launched our own and we decided that a network was the smartest way to go because we'd like to create a one-stop shop for people to be able to find podcasts by health care providers. So, the Pulse Media Network, which is hopefully going to launch this month November 2016, is going to be like you could say Pandora for healthcare podcasts that will eventually have an app on the phone where someone can click on the app, open it up, and there will be all of the different podcasts that are part of our network.

We want cross-pollination between all of the different disciplines. We want pharmacists podcasters PTs OTs SOPs nurses doctors. Anyone working in the health care space because other healthcare providers want to hear your stories, other people in other industries want to hear the stories and the general public wants to hear them too and we want to have a very broad array of podcasts. Some might even be fiction podcasts based on health care.

Tony: That would be absolutely great. Working with the Examine Life Conference in Iowa City and going there and listening to. We have this great event, I say we, but I attended the event, and 20 health practitioners would get up and either do five minutes of poetry five minutes of fiction five minutes of nonfiction and what happened was you completely lost the type of health practitioner they were. The was no longer there, it was not nurse or doctor or pharmacist or anything like that. It was simply health professional and giving a story about a patient or their own experience and you can't get enough of it.

So, we ended up having 30 or 35 . There's a ton of them and I think that absolutely speaks to what you guys are doing. Can you talk about or just at least give us the names of your partners in crime? So, I know Innovation and then The Next Shift with Elizabeth and Kevin, right?

Keith: Right. So, we have Your Next Shift which is with Elizabeth Scala. She's one of my podcasting partners in crime as you said and she's a co-host on RN FM radio. Then we have The Innovative Nurse Show with Kevin Ross, he's a serial nurse entrepreneur okay and he's one of the cofounders of RN FM radio. Then we have my show The Nurse Keith Show and then we have RN FM, which is basically the flagship show because that's where it all began.

There's other nurses who I can't mention right now who are actually starting to produce their shows and those are going to be brought online hopefully this month and then we're starting to pitch this idea to other podcasters such as yourself who want to join the network and we see it as a way of a rising tide lifts all ships. That if all of us are branded together under the network then more sponsors will find us more listeners will find us and they'll be this picture for the public to that, "Oh look at all these different health care providers working together in podcasting as a group" and it'll give this feeling of multidisciplinary practice and thought which i think is important for the public to get, for them to see that.

Tony: I'm actually very very excited about it. I listen to all three of yours and then RN FM. So as a marathoner I've plenty of time to listen and so it's been really great. Well I've gone way over how long a podcast should be, so I'm just gonna ask you what's the best way that someone could contact you if they were interested in talking to you?

Keith: Sure, I mean the easiest way is to go to nursekeith.com and then they can find my podcast my blog my contact information and they can email me at Keith@nursekeith.com and I'm on all the social platforms Pinterest Twitter Instagram et cetera et cetera. So, they can find me there on Facebook. I'm very visible very easy to find. If you google Nurse Keith it won't be hard to locate me.

Tony: Okay well you're walking the walk if you're easy to find and you're coaching people on becoming easy to find then they can see that you're clearly a thought leader in what we talk about branding we talk about networking, but it sounds like listening to your podcast reading your blog reading your book all these things. Talking to you maybe through coaching. All these things will lead someone to hopefully the job that they are really passionate about and that they won't miss out on something like that.

Well Keith I really appreciate you being on the Pharmacy Podcast.

Keith: Thank You Tony. I really appreciate it's a privilege and an honor and thanks to all of your listeners for tuning in.

Male speaker: Support for this episode comes from the audio book, Memorizing Pharmacology: A relaxed approach. With over 9,000 sales in the United States, United Kingdom, and Australia, it’s the go to resource to ease the pharmacology challenge. Available on Audible, iTunes, and Amazon.com in print, eBook, and audio book.

Thank you for listening to the Pharmacy Leaders Podcast, with your host, Tony Guerra. Be sure to share the show with a hashtag, #PharmacyLeaders.

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