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Philip Morgan of www.philipmorganconsulting.com is not a photographer, nor does he have anything to do with the photographic industry. His focus is helping people in business, position themselves as the expert in their area by developing a point of view and getting that message in front of their ideal clients.
The more I read, learned and heard about Philip, I couldn't help but see the similarities between the people he was helping to professional photographers trying to get known and booked for what we do.
On Philip's, he says…
I am here to help you accelerate your cultivation of expertise, deepen your impact, extend your reach and increase your profitability.
Which makes him the PERFECT guest for us photographers.
He also has thought-provoking words to live by on his about page which I'm looking forward to exploring – things like…
Conversations first, automation later. Resist premature automation at all cost.
Do not make long-term financial decisions based on what is happening with a single client – (I love this one which many photographers are guilty of!)
Profit over revenue.
There is so much more so let's dig in!
Here’s some more of what we cover in the interview:
- Why Philip changed his focus to consultancy
- Has commoditization affected the photography industry?
- How to make your clients understand you are more than just a person with an iPhone camera in your pocket
- Why specializing is indispensable to your photography business
- How to demonstrate to your prospective clients that you are worth paying more for
- Establishing a connection and targeting potential high-end clients
- Why being microscopically specific with your photography specialization matters
- Marketing ideas for birth photographers as an example to all photographers
- Putting yourself into your clients perspective
- Knowing and emphasizing what's important for your clients via your website
- Philip Morgan's marketing strategy and how to apply it to your photography business
- What it means to go deeper and be more vulnerable in your business
- How to separate and distinguish yourself from other photographers
- Why conversation first and automation later?
What’s on Offer for Premium Members
If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.
Just because you have a camera phone doesn't make you a photographer. – Philip Morgan
Plus special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group.
You will not find more friendly, more motivated, caring and sharing photographers online.
Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.
And that's not all… you get a set of steak knives… I'm kidding!
Seriously though, that's not all. In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything away from what Philip shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.
Being really good at dealing with those people in a high pressure you know, sort of once in a lifetime situation, that's an expertise with real value. – Philip Morgan
If you have any questions that I missed, a specific question you’d like to ask Philip or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.
iTunes Reviews and Shout-outs
Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.
Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!
Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.
If you have left a review in the past, thank you!
If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.
Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.
Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.
This “LINKEDIN for photographers” training program is one of a kind
Maurice Jager was interviewed for episode 229 of the podcast where the focus was Headshot Photography Marketing via LinkedIn and Email. In that interview, Maurice talked about an upcoming course on the topic of LinkedIn for photographers. That course is now available for a one time cost of $149.
Here are some details…
We take you through all the steps; from setting up your profile to developing a strategy on what to share.
LinkedIn is the platform to develop new client relationships and you'll learn how to take charge of your photography business by taking advantage of the massive opportunity that LinkedIn offers you by getting in front of the right people that actually need your service.
This gives you the opportunity to BE IN CHARGE of booking your own clients!
With over 5 HOURS OF VIDEOS and 15+ ARTICLES of content we got you covered!
More details are here: LINKEDIN FOR PHOTOGRAPHERS
NOTE: Premium Members save 15% on the course – details in the Premium Area. Also, make sure you use the promo code: PHOTOBIZX150 to get the $149 price.
Links to people, places and things mentioned in this episode:
Switch strategies from the book “Hell Yeah or No” by Derek Sivers
LinkedIn Marketing for Photographers by Maurice Jager
Thanks again for listening and big thanks to Philip for sharing his thoughts on attracting our perfect photography clients by specialising and micro-targeting the exact people we're looking to attract and demonstrating how and why we are worth paying more for.
If you are going to show up in someone's world whether you have interrupted them or not, to do so, you better show up with something that's useful to them. – Philip Morgan
If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!
That’s it for me this week, hope everything is going well for you in life and business!
Thanks and speak soon
The post 309: Philip Morgan – How to cultivate your expertise and increase your profitability appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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