363: Bernie Griffiths – Business growth for wedding and portrait photographers


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By Andrew Hellmich: Wedding Photographer, Podcaster, Blogger and Owner of Impact Images Wedding Photography, Andrew Hellmich: Wedding Photographer, and Owner of Impact Images Wedding Photography. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Premium Members, click here to access this interview in the premium area.

Bernie Griffiths of www.berniegriffiths.com is a photography business coach, well known to the PhotoBizX community.

The plan for this interview was to discuss what feels like stumbling blocks when it comes to utilising Facebook ads to generate leads, bookings and good sales.

It turns out, everything Bernie was planning to share, was already covered in an earlier interview here: Episode 198: Bernie Griffiths – Facebook Ads and The Missing Link To Successful Sales.

Instead, we threw caution to the wind, explored some rabbit holes to uncover some hidden gems to help you grow and improve your photography business.

Here's some more of what we cover in the interview:

  • What is ghosting and why you don't need to worry yourself about it
  • Why clients disappear after an inquiry
  • How to interpret client signals
  • How to distinguish a good customer when they show up
  • How to invite customers to check your business
  • Dealing with leads
  • How to convert Facebook connections to leads
  • How to handle the GDPR and consumer privacy rights
  • Defining spam
  • Building email lists
  • What content to include in email newsletters
  • The importance of always including a call-to-action (CTA)
  • Why you should start to get known in your local area
  • haw many people do you need in your database before you send newsletters
  • Should you add photos in your newsletters
  • Retargeting ads
  • Facebook Ads should focus on generating leads
  • What are touchpoints in a photography business
  • Look for the minority of spenders instead of the majority
  • Think of ways to connect with many people
  • What a physical mail out to clients can look like
  • Don't give up on an ad that is not working
  • How to utilise touchpoints
  • Money can override emotions
  • A brand is not a style of photography

Bernie Griffiths Photography Podcast

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to an amazing back catalogue of interviews and ALL future interviews delivered automatically to your phone or tablet.

Plus special member-only interviews.

Photographers think they lead boring lives. They don't. They live exciting lives. – Bernie Griffiths

You'll also receive access to the members-only Secret Facebook Group where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. There are also FB live video tutorials, role-play interviews and special live interviews happening in the group. You will not find more friendly, more motivated, caring and sharing photographers online.

Joining a Mastermind Group (encouraged by Andrew) has been incredibly valuable and fun, I look forward to connecting with my group members every week. Jina Zheng, Premium Member and Melbourne Children photographer.

Seriously, that's not all.

In addition to everything above, you'll get access to and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

Bernie Griffiths Photography Podcast

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything away from what Bernie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, let me know by leaving your thoughts in the comments below, let me know what your takeaways were, what you plan to implement in your business as a result of what you heard in today's episode.

If you want to be a local legend, get out there and make yourself a legend. – Bernie Griffiths

If you have any questions that I missed, a specific question you’d like to ask Bernie or if you just want to say thanks for coming on the show, feel free to add them in the comments area below.

Daily Vlog Challenge – starts June 1st

Do you find when you get to have a face to face meeting with prospective clients, they usually book you?

That's how it is for me, and I'm pretty sure most of us.

Did you know you can shortcut this whole process and get in front of and connect with ideal clients before your face to face consultations?

You can… with video!

➡In your email replies
➡In your FB and Instagram ads
➡On your social media accounts
➡On your website

The cool thing is, you don't have to have a big, extroverted, loud personality to create the kinds of videos that connect with YOUR ideal clients.

You need to learn how to be your true self on video.

After all, you're already booking clients at your meetings being yourself.

Just do that on video, so they get to meet, see and hear the real you – before they take the step of reaching out to you.

It's the perfect way to get in front of your clients before you usually do and before other photographers in your local area are.

How do you get good at being yourself on video?

You learn how then you practice.

The GREAT news… I can help and support you, and a small group do precisely that in the three week Daily Vlog Challenge. It kicks off soon, and you can learn all about it in the video above.

Learn more and register here: https://dailyvlogchallenge.com

This three-week Challenge (less than 15 minutes per day) will take you from jittery nerves and multiple retakes to feeling 100% comfortable to hit record and go… anytime you have something to share.

Live Website Review and Q&A – recording Available Now

Anna Pumer completed one of her famous, FULL website reviews for one lucky PBX member.

These in-depth website reviews are normally £150.

PBX Members save 20% with the code PBX: https://photobizx.com/kickasstools

Change your mindset and grow your photography business

Recording now available – with Mindset Coach, Johl Dunn

There are 4 main blocks preventing photographers from creating the success they want.

  1. Beliefs
  2. Fear
  3. Action
  4. Habits

Johl will be covering action steps you can implement to Action steps on each of these.

If like most photographers, you've been through the stages of panic, then novelty and now fatigue since the start of the pandemic, join the live call with Johl this Friday and learn how to come out of Covid19 in a better position than before it.

This is not a sales session! Johl will dive right into 20-30 minutes of solid teaching to help with your mindset, followed by a Q&A session with anyone on the live call.

Some topics I expect to come up:

  • If I increase my price list, I won't get booked.
  • What if my marketing doesn't work
  • What if COVID comes back.

If you know what you need to to do to get clients but struggle to actually implement an get it done, it's your mind stopping you.

All this is and more is covered in the recording here: https://photobizx.com/Change+your+mindset+and+grow+your+photography+business

Bernie Griffiths Photography Podcast

iTunes Reviews and Shout-outs

Each week I check for any new iTunes reviews and it's always a buzz to receive these… for a couple of reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they really are helping you improve your photography business. That's awesome!

Secondly, iTunes is the biggest search engine when it comes to podcasts and it's your reviews and ratings that help other photographers find PhotoBizX. More listeners mean more interviews and ultimately a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes and you can leave some honest feedback and a rating which will help both me and the show and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy and your phone will be perfect. Click record and tell me how PhotoBizX has made a difference to you and your photography business.

Here's the latest review:

★★★★★ No 1 podcast for photographers

In iTunes by Canberra pet photographer, Ina Fordorra on May 23rd 2020.

I have been a premium member for the last 6 months and I am constantly learning new things every time I listen to Andrew’s podcast.

Andrew’s interviews are just amazing. He asks the questions that come up in my mind and he really digs deep into detail with some of the questions he asks.

When you first join Andrew really takes time to get to know you and provides you with the episodes that are most relevant to you and your business.

I’m a pet photographer and I have found the interviews contain such a gold mine of useful resources and tips that I have been able to put into action.

The other great thing being a premium member is that you’re also able to ask the interviewees further questions if you’d like in the private Facebook group. The support from the community is also amazing.

If you’re a photographer you have to listen to PhotoBizX as it just contains amazing resources for photography, business and marketing. I can’t recommend it enough.

Thanks for providing such amazing resources Andrew!!

Bernie Griffiths Photography Podcast

Links to people, places and things mentioned in this episode:

Bernie Griffiths Website

Bernie Griffiths Coaching Membership

Bernie Griffiths on Facebook

Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions

Episode 198: Bernie Griffiths – Facebook Ads and The Missing Link To Successful Sales

Episode 262: Iain Sim – Too Many Portrait Photography Enquiries to Handle

Episode 286: Iain Sim – Messenger Marketing For Photographers

Episode 087: Sue Bryce – How to Make Real Money From Your Photography Business Right Now

Episode 350: Brian Kellogg – Making the move from wedding photography to profitable portraits

Episode 326: Marcus Anthony – This is how you run a successful portrait photography business

Episode 348: Steve Saporito – How to excite and delight your portrait clients to better sales

Coronavirus Resource page

The Daily Vlog Challenge – info and registration page

Bernie Griffiths Photography Podcast

Thank you!

Thanks again for listening and thanks to Bernie for coming on and sharing his thoughts and ideas for how to grow a successful photography business in 2020 – what to ignore, what to focus on and how to genuinely become profitable.

Don't worry about being ghosted, just realize that people respond to something without that much interest. – Bernie Griffiths

If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post!

That’s it for me this week, hope everything is going well for you in life and business!

Thanks and speak soon

The post 363: Bernie Griffiths – Business growth for wedding and portrait photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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