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Transforming the Business of Pro Cycling
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Play the Game 2017 - Transforming the Business of Pro Cycling Tuesday 28 November 2017 11.50-13.00 Chair: Joe Harris and Steve Maxwell Speakers: Steve Maxwell, Co-editor, The Outer Line , United States James Fairbank, Head of Brand, Rapha, United Kingdom Joe Harris , Co-editor, The Outer Line, Belgium/United States Raymond Kerckhoffs, Journalist and President, De Telegraaf and Association of International Journalists in Cycling - AIJC, Netherlands Stephen Farrand, European Editor and Vice President, Cyclingnews and AIJC, Italy& United Kingdom Michael Carcaise, Executive Director, Association of North American Professional Road Cyclists, United States Play the Game 2017 operated under the subtitle “Riding waves of change" and gathered around 450 journalists, scientists and sport officials on the 26-30th of November in Eindhoven, The Netherlands. Play the Game is an international conference and communication initiative aiming to strengthen the ethical foundation of sport and promote democracy, transparency and freedom of expression in sport. It is run by the Danish Institute for Sports Studies (Idan), an independent institution set up by the Danish Ministry of Culture. The task of Idan is to create overview over and insight into the field of sport nationally and internationally. http://www.playthegame.org
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