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Ep 65 - The Business Of Licensed Toys
Manage episode 322397465 series 2319930
Licensed products are a major feature of the toy & games business. In this episode we take a look at the key elements of licensed toys & games in terms of standard deal terms to acquire licenses, the do's and dont's of licensing and we take a look at what a healthy approach to licensing looks like for toy & games companies.
100 episodes
Ep 65 - The Business Of Licensed Toys
Playing At Business - toy & game business podcast with Steve Reece
Manage episode 322397465 series 2319930
Licensed products are a major feature of the toy & games business. In this episode we take a look at the key elements of licensed toys & games in terms of standard deal terms to acquire licenses, the do's and dont's of licensing and we take a look at what a healthy approach to licensing looks like for toy & games companies.
100 episodes
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