Connecting with Your Target Audience Through Video (with Marianne Bratt Ricketts, CEO & Founder, Vibbio)


Manage episode 286524338 series 2854492
By Jennifer Lund and CMO. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Marianne Bratt Ricketts is CEO & Founder of Vibbio, a software-as-a-service video creation and management platform for companies of all sizes.
Her passion for visual and communication and branding led her to create Vibbio, which was recently named as one of Norway's most promising start-ups for 2012 by Kampanje magazine.
She’s an experienced entrepreneur, art director, graphic designer by trade and former editor-in-chief of several magazines.
In this episode, we talk about:
  • How you can use video to create stronger human connections
  • The difference between branded videos and personal videos and when you use each
  • Why you should think of your initial video like a Netflix teaser
  • How to use different content formats to pull people through a journey
  • How to deal with people’s short attention spans
  • Why you shouldn’t let your fear of being imperfect stop you from creating video content

Vibbio lets everyone in your organization become a visual content creator. Visit to get a free trial and see how it works.
You can connect with Jennifer on Linked In and Twitter.
You can connect with Marianne on Linked In and through her email address,

12 episodes