Rich Roll Podcast: Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes


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Podcast Notes Key Takeaways

  • Impossible Foods hopes to completely replace animals in the food system by 2035
  • “The use of animals as a food technology is, by a huge margin, the most destructive technology on Earth and really posses a catastrophic threat” – Pat Brown
    • Cultivating animals for food is the world’s largest source of greenhouse gas emissions (more than all forms of transportation combined)
  • Pat believes that once Impossible Foods achieves scale, their plant-based meat will taste even better than animal meat AND be much more affordable
  • It’s largely a myth that animal protein > plant protein

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“The mission of Impossible Foods is very simple. It’s to completely replace animals in the food system by 2035.” Pat...</p>

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