Stop Not Marketing Your Podcast [Episode 127]

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By Simpler Media Productions and Evo Terra. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

You put all that time, energy, effort, and money into making a great podcast. But it's not growing as fast as you like. And that's probably because you're not marketing it properly.

To properly market a podcast, you need three items:

  1. Planning
  2. Creative
  3. Budget

You must have all three. If you've a plan and some creative but no budget, your efforts will flounder. If you've a plan and a budget but no creative, you're just wasting money. And if you the more common combo of budget and creative but no plan, then you're using "spray-and-pray" tactics.

You must have all three to properly market your podcast. That's what I'll get into in this short episode today.

230 episodes