102: Which Podcast Structure Works Best? Here’s the answer!


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“What’s the BEST structure for a podcast? I mean… one that really engages listeners and keeps their attention throughout the episode?”

I am asked that question - and questions like it - all - the - TIME. And while there are no dumb questions, there are questions that haven’t been thought through very well, and that’s ONE of them.

Why? Well, it has to do with the fact that you and I and Mary down the street are all podcasting about different topics and trying to reach different audiences.

I walk you through the logic and practical steps of discovering YOUR best podcast structure, on this episode of Podcastification.

Main Points : Is there a “best” podcast structure?

[1:25] The questions I receive all time and why my answer is often “it depends.”

[2:01] My walk down main street and how it can help you answer the question yourself

[3:10] Who are your ideal listeners? You need to answer that question first

[8:09] Look at the top downloaded podcasts in Apple Podcasts - they have differing structures

[8:59] How do you discover the structure that will fit your audience?

[10:37] The best-practices don’t always translate from one niche to another - so you’ll have to put in some work to figure it out for your niche

[13:02] Get out there and talk with your target audience

Featured On This Episode

Are you listening to this podcast trying to “figure it out” yourself?

You don’t have to make the same mistakes others have made over and over.

You can learn best-practices that I’ve learned from working with 100s of clients over the lifetime of my podcast production company - through The FREE Podcast Optimizer Series.

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