CSR behaviour of firms & its ripple effect

9:24
 
Share
 

Manage episode 249167012 series 96371
By Singapore Management University. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Assistant Prof Liang Hao – Corporate Social Responsibility, or CSR in short, is an evolving business practice that incorporates sustainable development or ‘doing good’ into a company's business model. In today's socially conscious environment, customers and employees place a premium on spending their money with or working for businesses that prioritise CSR. As such, socially responsible companies can cultivate positive brand recognition, increase customer loyalty, and attract top-tier employees. Taking a fresh approach on CSR research, Assistant Professor of Finance and DBS Sustainability Fellow LIANG Hao from the SMU Lee Kong Chian School of Business, has written two award-winning papers that studied how a firms’ CSR behaviour can influence that of its suppliers as well as its peer firms. In this podcast, he shares the findings and implications of these studies.

122 episodes