From Madison Ave to Malaysia: Talking about passion, grit and brand with Austen Zecha

58:06
 
Share
 

Manage episode 286896906 series 2891020
By Scott & Drago. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Here's how his CV begins... Austen Zecha has a lifetime of humor and more than 55 years of working experience in Southeast Asian journalism, American political speechwriting, international oil companies’ PR counseling and Asian marketing communications...
We're talking to a true legend of marketing and advertising in Asia and beyond. Has anyone ever managed to put Austen in a box? Or two, or five? Has anyone ever managed to keep him quiet? Find the answer to these questions and more in this episode of Potluck. Some of the themes here:
. McDonald's arrival to Malaysia in 1981...winning a pitch against Madison Ave, celebrity tennis events, the king eating burgers, etc...
. ...and from burgers from California, to the potluck that is Asia: the history behind the 1999 campaign 'Malaysia Truly Asia': its legacy and its future
. ...as well as, most entertainingly and inspiringly, talking about the personal brand - larger than life man himself Austen Zecha, Co-founder & CEO of K&L ISC
. ...and lots more...

47 episodes