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Hacking Humans, with Ajay Jilka - Part 2
Manage episode 292679860 series 2891020
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VIDEO GAMES, COVID-19 AND CHINESE YOUTH – in part 2 we learn about some of Ajay’s hacks for understanding the real people behind the rise of Esports. All through the lens of his recent report involving research among 16-21 year old Chinese gamers.
As a ‘perfect storm’ forms around the opportunity for brands, we unpack some of the big themes from 3 angles:
1) Cultural significance of Esports, and the driver of national pride
2) Commercial opportunities – including his involvement in Nike’s League of Legends apparel deal
3) Reputational risks and stigmas to navigate
Plus, we’ll hear his big take-aways for non-endemic brands looking to enter this space.
Please note: the opinions expressed in this podcast are the personal views of Ajay Jilka, and do not represent those of his employer.
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