It's a sign! the meaning of semiotics in modern marketing, with Maya Madhusoodan, Space Doctors.


Manage episode 286896916 series 2891020
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From future-proofing mayonnaise to decoding the paradigms of sleep, it’s all in a day’s work for a Space Doctor…

Maya Madhusoodan, Managing Director of Space Doctors Singapore, joins us around the pot to talk all things residual, dominant and emergent – both in terms of her career and the application of commercial semiotics.

Tune-in to hear what Maya has to say about:

  • her journey from qual research to strategy and semiotics
  • surprisingly varied applications and case studies
  • how she sees semiotics working alongside other research methods
  • the cultural impact of COVID-19, and how brands might respond
  • a subject she would love to decode, but has never had the chance to!

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47 episodes