It's a sign! the meaning of semiotics in modern marketing, with Maya Madhusoodan, Space Doctors.

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By Scott & Drago. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

From future-proofing mayonnaise to decoding the paradigms of sleep, it’s all in a day’s work for a Space Doctor…

Maya Madhusoodan, Managing Director of Space Doctors Singapore, joins us around the pot to talk all things residual, dominant and emergent – both in terms of her career and the application of commercial semiotics.

Tune-in to hear what Maya has to say about:

  • her journey from qual research to strategy and semiotics
  • surprisingly varied applications and case studies
  • how she sees semiotics working alongside other research methods
  • the cultural impact of COVID-19, and how brands might respond
  • ....plus a subject she would love to decode, but has never had the chance to!

Useful links:
https://space-doctors.com/
https://www.semiofest.com/

47 episodes