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Marketing the Arts, with Eunice Yap, CMO of Esplanade
Manage episode 286896918 series 2891020
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Did you know that the Esplanade stage could fit a Concord?
Eunice Yap, CMO of Singapore cultural institution Esplanade, sits down with us to stir the pot and talk about the importance of experimentation with a strategy, measuring but with a focus and segmentation without obsessing over Millennials.
Eunice throws in her cultural background and 25+ years of experience in various hospitality roles to give us the flavour of her approach to marketing.
Tune in to hear what she has to say about the changing leisure landscape, the continued importance of a high-tech-and-high-touch approach to experiences, predictive models and ethical marketing.
Useful links:
https://www.esplanade.com/
https://www.esplanade.com/offstage/arts
www.potluckpodcast.asia/
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