Douglas Ferguson 'Beyond the Prototype'

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By Gerry Scullion and This is HCD - Human Centered Design Podcast. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Power of Ten is a podcast hosted by Andy Polaine about design operating at many levels, zooming out from thoughtful detail through to organisational transformation and onto changes in society and the world.

In this episode, Douglas Ferguson talks about his book, Beyond the Prototype, which offers a six step plan for companies struggling with the shift from discovery to launch, especially in the post-sprint slump and his experience working directly with the Google Ventures Design Sprint coaches. Douglas also talks about the role of making and recording music in shaping his thought process. And math rock.

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