Fave records 6-fold jump in sales on 11.11 (Singles’ Day)


Manage episode 246037197 series 2467889
By enquiry@sphradio.sg and MONEY FM 89.3. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Within the first few hours of Singapore’s Singles’ Day sale, Fave recorded a six-fold jump in sales. For the second time after last year’s positive growth, Fave has seen strong demand across the board with Beauty & Wellness and F&B deals contributing to more than 70% of total sales. Howie Lim speaks to co-founder and CEO, Joel Neoh, to find out how important 11.11 is for online retail and what it takes to pull off such a huge event.

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