Maranda Walker-Dowell from Joe’s Gourmet at Facebook Boost in Atlanta on Georgia Podcast

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Facebook brought its global Boost with Facebook event back to Atlanta and the event was a huge success. Facebook welcomed over 1500 Atlanta community members to the Southern Exchange Ballroom and kicked off the two-day digital skills training event to empower small-business owners with the tools and resources they need to build their business. A panel of Atlanta small businesses walked through their own experiences and shared how they use these skills every day in their business. Joes Gourmet- Maranda Walker-Dowell Maranda came up with the idea of packaging a ready to cook breading mix about three years ago and the business has been growing ever since. Facebook and Instagram have been key to their growth, as they are trying to drive traffic to their e-commerce so they can sell their 12 oz fish fried package nationwide. They use advanced tools to target their audiences, the Facebook Pixel and Dynamic Ads being the most notable. Creating Custom and Lookalike audiences have made it easier to reach the right audience. Thanks to their success and community involvement they have been featured in Shark Tank and Good Morning America. A Facebook representative also presented the latest tips and tricks for businesses on the platform. Participants learned best practices on connecting with more customers, creating ads to increase conversions, managing a digital presence and building awareness of a brand. Learn more at: https://www.facebook.com/boost More about Georgia Podcast "Who's Who and What's New Georgia!" Interviewing industry and thought leaders with compelling stories. In addition to the live broadcast, content is distributed across multiple syndicated platforms with more than 500,000 downloads. Show Host: Rich Casanova, Chief Visionary Officer Pro Business Channel Rich Casanova began his broadcasting career in California’s central valley at KSKS-FM. While in California he also ran a successful entertainment company whose staff and crew entertained over 100,000 people. After moving to Atlanta and selling his entertainment company, Casanova ventured into publishing as the Publisher and Franchise Owner of Coffee News, headquartered in Bangor, ME. Later became the Founder and CCO, Chief Connection Officer, of an online platform where local business professionals register to receive a free list of the top 100 networking events in metro Atlanta. With a name like Casanova and his gregarious personality, Rich was a natural as a music radio DJ. "I got the radio bug early in my career and often thought how great it would be if there was an opportunity to participate in a talk radio format with a pro-business perspective interviewing thought leaders from the local business community." Thus was born the Pro Business Channel where Rich is the CoFounder and Chief Visionary Officer. http://www.ProBusinessChannel.com https://www.linkedin.com/in/richcasanova https://twitter.com/RichCasanovaCom Check out more episodes at: http://www.GeorgiaPodcast.com Submit a guest request at: http://www.OnAirGuest.com View guest photos at: http://www.ProBusinessPictures.com

1030 episodes