179: How to Lower the Bounce Rate on Your Blog

ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

11 Techniques for Lowering the Bounce Rate on Your Blog In today’s lesson I want to talk about a statistic or metric that is in Google analytics that I see bloggers talking about a lot - that of ‘bounce rate’. Just today I was asked twice about bounce rate and how to get it lower. So in this episode, I thought I’d tackle the topic and will talk briefly about what bounce rate is, about why I see many bloggers not really interpreting it in a helpful way and for the bulk of the episode I want to give you 11 things you can do to lower bounce rate on your blog. Lastly I’m going to suggest some homework that you might want to do! So if you if you’re not sure what bounce rate is or you look at the stat in your Google Analytics and want to know how to get it lower - this episode is just for you! Note: you can find this episode (PB179) here on iTunes if you'd like to listen to it there. Further Resources on How to Lower the Bounce Rate on Your Blog Google Analytics Plugin to Open External Links in a New Window ProBlogger Podcast Listeners Group on Facebook Further Reading on Removing Dates from Blogs ProBlogger Start Here Page Digital Photography School Start Here Page dPS Photography for Beginners Sneeze Page 21 Settings, Techniques and Rules all New Camera Owners Should Know (a sneeze post) How to Turn Surfers into Blog Readers by Building a Sticky Blog Getting Blog Readers to Subscribe, Follow and Connect How to Turn First Time Visitors Into Interested Readers of Your Blog (Portal Strategy) Series of Blog Posts vs Long Blog Posts – Which is Better? How to Get People to Comment on Your Blog Posts How to Build a Culture of Community on Your Blog Full Transcript Expand to view full transcript Compress to smaller transcript view Welcome to episode 179 of the ProBlogger podcast! My name’s Darren Rowse, and I’m the blogger behind ProBlogger.com, which is a blog, a podcast, event, job board, and series of eBooks all designed to help you as a blogger to start an amazing blog to create lifechanging content for your readers and to hopefully make a bit of an income for yourself. You can learn more about ProBlogger over at ProBlogger.com. Now today, I’m feeling a little bit strange. Listen to this. Can you hear it? There’s nothing. My house is so quiet today because my youngest son started school this week. Yes, all three of my boys are at school at last. Also it’s been very exciting to see him get in his uniform and waddle off to school with a massive bag on his back. The house is just so quiet. I think it’s gonna take a little time to get used to, but anyway, one of the good things about a quiet house is that I can record this podcast pretty much anytime of the day. I don’t have to set him up with a movie or anything like that or wait till he goes off to preschool. Without further ado, let’s get into today’s lesson. In today’s lesson, what I want to talk about is a statistic or a metric that you can find in your Google Analytics account. It’s one that I see a lot of bloggers talking about. It’s the statistic or the metric bounce rate – your bounce rate. That’s what I wanna talk about today. Even just today, I was asked twice in Facebook groups about bounce rate and how to get it lower, so I thought in this episode, I’d tackle the topic. We’ll talk briefly about what a bounce rate is, for those of you who’ve never heard that term before or maybe you’ve seen it in your Google Analytics and wondered what it was. I wanna talk a little bit about why I think some bloggers aren’t really interpreting bounce rate in a helpful way. For the bulk of this episode, I wanna give you eleven different things you can do to get your bounce rate lower and hopefully improve your blog. The last thing I wanna do is suggest a little bit of homework that you might wanna do to lower your bounce rate...