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Variety and Proprietary Produce: From Concept to Commercialization

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Manage episode 247196962 series 1062368
Content provided by Canadian Produce Marketing Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Canadian Produce Marketing Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We dive into all the dynamic components and drivers behind
the launch of a new variety – specifically looking at apples and table grapes.
We kick off the episode with Kate Evans from Washington State University and
Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and
look more broadly at the breeding processes and innovation behind developing a
new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and
table grape varieties with Bill Poulos from Oppy.


Play the Podcast


Thank you to our podcast sponsor, NatureFresh™ Farms.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 247196962 series 1062368
Content provided by Canadian Produce Marketing Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Canadian Produce Marketing Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We dive into all the dynamic components and drivers behind
the launch of a new variety – specifically looking at apples and table grapes.
We kick off the episode with Kate Evans from Washington State University and
Kathryn Grandy from Proprietary Variety Management to talk about the launch of the Cosmic Crisp apple and
look more broadly at the breeding processes and innovation behind developing a
new variety. We also talk apple varieties with Mac Riggan from Chelan Fresh and
table grape varieties with Bill Poulos from Oppy.


Play the Podcast


Thank you to our podcast sponsor, NatureFresh™ Farms.

  continue reading

104 episodes

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