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Go Where Your Market Is with Justin Jackson - Part 1 of 2

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Manage episode 278239670 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific.
Justin thinks about product launches and marketing endlessly, because he doesn’t accept conventional wisdom; he’s a keen observer of both brand and consumer behaviours. Justin says rather than trying to get the market to find your product, you need to take your product to a market that’s ready, eager—and sizeable. The discussion covers a lot of ground, but it’s tightly focused on making consumers aware of products. This the first of our two-part conversation with Justin Jackson.

Justin's blog: JustinJackson.ca
Justin's favourite coffee shop: ratiocoffee.ca
The MegaMaker community for bootstrappers: megamaker.co

Graphos Product: https://www.graphosproduct.com

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 278239670 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

A little research into “Product Marketing” and the name Justin Jackson will show up, a lot. Whether he’s running his podcasting platform Transistor.fm, his bootstrapper community MegaMaker, writing his blog, juggling multiple podcasts and Twitter accounts while being daddy to his four kids, Justin Jackson is remarkably prolific.
Justin thinks about product launches and marketing endlessly, because he doesn’t accept conventional wisdom; he’s a keen observer of both brand and consumer behaviours. Justin says rather than trying to get the market to find your product, you need to take your product to a market that’s ready, eager—and sizeable. The discussion covers a lot of ground, but it’s tightly focused on making consumers aware of products. This the first of our two-part conversation with Justin Jackson.

Justin's blog: JustinJackson.ca
Justin's favourite coffee shop: ratiocoffee.ca
The MegaMaker community for bootstrappers: megamaker.co

Graphos Product: https://www.graphosproduct.com

  continue reading

34 episodes

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