Artwork

Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Pricing a Product for Long-Term Profit, with Dan Balcauski

32:25
 
Share
 

Manage episode 319941441 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay?

Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, Texas-based Product Tranquility, Dan has guided many products from new concept incubation through successful launches and transitions. He helps high volume SaaS companies assess pricing practices and optimize pricing and packaging, guiding his clients to make the most impactful pricing decisions and communicate value convincingly to decision makers.

Highlights of this episode:
• How to know the value of a brand new product (01:47)
• What emotional value is, and why it matters (02:39)
• The purpose of Jobs To Be Done in pricing (03:33)
• How Airbnb got its value proposition right (07:04)
• The 4 components of Packaging (09:09)
• Why Freemium is a terrible idea (11:46)
• Upgrading perpetual license customers to subscription (13:05)
• Why Who and How you charge is what determines success (19:18)
• How to approach Willingness To Pay questions (20:00)
• The critical importance of segmentation (23:44)
• Talking to the RIGHT people about pricing (25:16)
• What most product makers get wrong with pricing (26:40)
• Understanding the process of pricing to do it right (30:32)

Product Tranquility Website: producttranquility.com
Graphos Product, The Product Marketing Agency website

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 319941441 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay?

Dan Balcauski has spent 15 years helping product makers solve exactly these challenges. As founder of Austin, Texas-based Product Tranquility, Dan has guided many products from new concept incubation through successful launches and transitions. He helps high volume SaaS companies assess pricing practices and optimize pricing and packaging, guiding his clients to make the most impactful pricing decisions and communicate value convincingly to decision makers.

Highlights of this episode:
• How to know the value of a brand new product (01:47)
• What emotional value is, and why it matters (02:39)
• The purpose of Jobs To Be Done in pricing (03:33)
• How Airbnb got its value proposition right (07:04)
• The 4 components of Packaging (09:09)
• Why Freemium is a terrible idea (11:46)
• Upgrading perpetual license customers to subscription (13:05)
• Why Who and How you charge is what determines success (19:18)
• How to approach Willingness To Pay questions (20:00)
• The critical importance of segmentation (23:44)
• Talking to the RIGHT people about pricing (25:16)
• What most product makers get wrong with pricing (26:40)
• Understanding the process of pricing to do it right (30:32)

Product Tranquility Website: producttranquility.com
Graphos Product, The Product Marketing Agency website

  continue reading

34 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide