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Videos That Sell Products, With Stephanie Testa

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Manage episode 278239671 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability.

Video is a cool medium: the audience is passive. They feel what - more or less - what they're shown to feel. But emotions aren’t the most effective way to market your new product. In fact, Stephanie Testa thinks the focus should be on authenticity.

Stephanie Testa started out as a film and media student with a passion for documentaries. She works as a technical consultant on documentaries until forming Firelight Studio - a New York City production facility focusing on branded entertainment and product videos.

Firelight Studio: https://firelightstudio.com
Graphos Product: https://www.graphosproduct.com

  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 278239671 series 2827525
Content provided by Graphos Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Graphos Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Video, at least television, has been around for a long time. Commercials and product demos have been around forever. So why are we talking about video as though it’s something new and mysterious? We’re talking about video because digital marketing adds complexity and sharability.

Video is a cool medium: the audience is passive. They feel what - more or less - what they're shown to feel. But emotions aren’t the most effective way to market your new product. In fact, Stephanie Testa thinks the focus should be on authenticity.

Stephanie Testa started out as a film and media student with a passion for documentaries. She works as a technical consultant on documentaries until forming Firelight Studio - a New York City production facility focusing on branded entertainment and product videos.

Firelight Studio: https://firelightstudio.com
Graphos Product: https://www.graphosproduct.com

  continue reading

34 episodes

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