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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
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Meet Product Licensing Expert David Liberstein
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A self-proclaimed “serial entrepreneur,” David Liberstein of Dream Product Guru started his very first business that lasted 10 years while he was in college back in the 70’s. He monetized his passion for photography by making photographic note cards with inspirational quotes on them, first in a darkroom at his parents’ basement garage– until it grew into an operation with its own in-house designers that made up to $100,000 for half of the fiscal year as a young company. They joined trade shows where big companies took an interest in their designs, asking if it was possible to use their creations as prints for their products. That was how he started gaining experience both as a licensee, and as a licensing agent for his own company’s designers. From then on he took on other business and marketing roles, at one point helped with product licensing to put designs of characters from Looney Tunes, Betty Boop, Cirque de Soleil and others on starter bottles, set-up other businesses, and has helped product developers and inventors from various industries launch their dream products. Gain access to David’s wealth of valuable branding and invention licensing knowledge gained from over 40 years and counting in the business.
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