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Content provided by Kevin Mako of MAKO Design + Invent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Mako of MAKO Design + Invent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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069: PhD & Harvard Grad on the 4 Ps of Product Marketing

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Manage episode 288866731 series 2452090
Content provided by Kevin Mako of MAKO Design + Invent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Mako of MAKO Design + Invent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that. Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, we are going through the four Ps of marketing for hardware startups.

EPISODE LINKS

The Product Startup Podcast Links:

James Richardson:

Mako Design Links:

Kevin Mako’s Links:

Thanks for tuning in! See you next time.

  continue reading

222 episodes

Artwork
iconShare
 
Manage episode 288866731 series 2452090
Content provided by Kevin Mako of MAKO Design + Invent. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Mako of MAKO Design + Invent or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth. He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that. Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, we are going through the four Ps of marketing for hardware startups.

EPISODE LINKS

The Product Startup Podcast Links:

James Richardson:

Mako Design Links:

Kevin Mako’s Links:

Thanks for tuning in! See you next time.

  continue reading

222 episodes

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