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Host André Marquet will talk with Julia Somerdin is an entrepreneur and IoT digital supply chain solution executive with over 15+ years experiences in connectivity technology and digital technology solutions in both private and public sectors. Experienced in sales/marketing, tech strategy, and system solution and integration with a data-driven and system thinking approach. She is the CEO & Cofounder of Labby a dairy information and data company with a mission to digitize the dairy farming industry. Labby's mobile optical sensing solutions help dairy farmers around the world get the milk composition and quality info in real-time using our advanced latest mobile spectroscopy technology enhanced by AI. Time Notes [3:11] From China to the US [5:33] MIT Experience [10:10] How Julia met her Co-founder [11:26] The idea behind Labby [15:36] Do you think it is possible to apply this technology to measure the quality of other types of goods? [18:40] Lisbon edition of the Techstars “some of [Labby’s competitors] have shifted out of milk testing because actually it is really hard – not only to be able to do the testing itself, but to present accurate and meaningful results.” [22:40] What are your biggest challenges as a product? Top challenge: Deliver accurate results [25:40] What advice would you give to someone who wants to found a hardware startup? What are the things you wish you had known about it when you started? [27:50] Where they produce the Hardware [29:10] Labby uses advanced mobile spectroscopy to determine milk composition and quality information, like milk fat and protein. I imagine that communicating such a specific product must be a challenge. How can you transform something so technical into readable and relevant data? [32:39] How to measure the ethical, social, and monetary impacts of this technology [33:03] How big is this industry? [35:01] Milk Consumption [37:50] Short Turn Vision - Product Market fit [40:02] New related products The Productized Podcast is produced by Productized - a series of interviews with product innovators, successful makers, and entrepreneurs. We hope those who listen to the ideas on this show are inspired to productize. For show notes and additional resources related to the Productized Podcast visit https://medium.com/@Productized.