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The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTarget. The company won an award in the Corporate category for its SUBSCRIBERS, FANS & FOLLOWERS research series.
A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget. In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference programming. Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius.
Before joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com. Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies.
You can read more about the winning ExactTarget entry on the SNCR website.
The podcast series appears weekly on Thursdays over the next several months.
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